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THE YOUNG ENTREPRENEURS’
SUCCESS STORIES & STRATEGIES (Y.E.S.S.S)
NEWSLETTER
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VOLUME 02 | AUGUST 2026
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INSIDE THIS ISSUE
• Opportunities emerging for entrepreneurs in Colombia
• Cyreca McGaw-Smith now a Registered Public Accountant
• Big Business Feature: Andrew Pairman still evolving
• Confidence Crosses Borders: Anna-Kay Ledford-Williams takes CAW Accessories to New York
• Beyond the Bottom Line: Tishauna Mullings on social entrepreneurship and funding readiness
• Dress for Success: Innovative Designs and Techniques for MSMEs
• Featured opportunities and upcoming YEA events
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MEET THE TEAM
EDITORIAL TEAM
Cordell Williams Chief Editor and Copywriter CEO, Transformational Life Solutions
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Janelle Foster-Fennell Web Designer and Publisher CEO, Janz Conceptz
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Kayon Vaz Copywriter & Editor for Volume 1 CEO, Hekaya Media
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Behind every strong publication is a team committed to telling meaningful stories, sharing ideas and creating value. We are proud to recognise the members of our editorial team whose creativity, time and commitment help bring each edition to life. As the newsletter continues to grow, we are inviting other YEA members who enjoy writing, storytelling, research, design, photography or simply have great ideas to join us. Being part of the team is also an opportunity to showcase your expertise, promote your business and personal brand, build visibility, strengthen your network and contribute to a platform that celebrates entrepreneurship and inspires our community.
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PRESIDENT’S MESSAGE
20 YEARS, BUILT TO LAST
YEA, WHERE BIG BUSINESSES BEGIN.
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Dear Entrepreneurs and Stakeholders,
Twenty years ago, the Young Entrepreneurs Association of Jamaica began with a powerful belief: that when young entrepreneurs are given the right community, connections, knowledge, and opportunities, they can build businesses capable of transforming not only their own lives, but our country.
Two decades later, that belief has become a legacy.
As we celebrate YEA’s 20th Anniversary, we celebrate far more than the longevity of an organisation. We celebrate the entrepreneurs who walked through YEA’s doors with ideas and ambitions and went on to build businesses, create employment, lead industries, and contribute meaningfully to Jamaica’s economic development.
That is why our anniversary theme, “20 Years Built to Last. YEA: Where Big Businesses Begin,” is so fitting.
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President, Cordell Williams
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Being built to last does not mean remaining the same. In fact, longevity demands the opposite. It requires the ability to evolve, innovate, withstand difficult seasons and continually prepare for what comes next. That is true for businesses, and it is equally true for YEA.
Over the past 20 years, Jamaica’s entrepreneurial landscape has changed considerably. The challenges facing today’s entrepreneur are different, the opportunities are greater and technology has changed what is possible. YEA must therefore continue to evolve alongside the entrepreneurs we serve.
As President, I am particularly proud that as we honour our history, we are also positioning YEA for its next chapter. Our focus remains on building the whole entrepreneur, strengthening our members commercially while supporting their professional and personal development. Through mentorship, capacity building, advocacy, strategic partnerships, market access and meaningful connections, we want YEA to remain a place where entrepreneurs do not simply start businesses, but build enterprises capable of lasting.
Twenty years reminds us that entrepreneurship is never a solo journey. YEA has been a community of connection, support and opportunity for generations of Jamaican entrepreneurs, and our responsibility is to ensure that legacy continues.
Over the next twelve months, we will celebrate the people and stories that built YEA, honouring our founders, past presidents and entrepreneurs, while creating new opportunities for those coming behind us. Look out for a year of reflection, recognition and new beginnings as we celebrate where we have been and boldly shape where we are going.
The first 20 years established the legacy. The next 20 must expand the impact. YEA: building entrepreneurs, enterprises and a legacy built to last.
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BIG BUSINESS FEATURE
Andrew Pairman Reflects on 20 Years and the YEA
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Twenty years after becoming the first President of the Young Entrepreneurs Association of Jamaica, Andrew Pairman is still building, learning and evolving.
For Pairman, the YEA story begins with Dr Jacqueline Coke Lloyd, whom he credits as the conceptualiser whose vision helped bring the organisation to life and secure its early institutional home under the Jamaica Employers’ Federation.
Today, through Intelligent Multimedia Limited (IML), Pairman operates in the digital out-of-home advertising and technology space.
Two decades in business have sharpened his focus on what customers are really buying: “Does the client want advertising, or do they want sales? Impressions, or customers? Awareness, or action?”
That thinking is shaping IML’s next chapter. “The screen is not really the product. The outcome is.”
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Andrew Pairman
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Pairman flanked by other members of the Intelligent Multimedia team.
Being surrounded by other business owners gave him access to experiences, advice, relationships and lessons that would have been much harder to acquire in isolation. “In business, we make mistakes. I have had my fair share along the way. Some were expensive. Some cost time I did not get back,” he reflected.
The value of an entrepreneurial community, he says, is that someone else may already have faced the problem you are trying to solve. “It is often cheaper to learn from someone else’s mistake than to make your own.” In that sense, Pairman did not simply help build YEA. YEA helped to build the entrepreneur he became.
What he would do differently today
If he were starting again, Pairman says he would spend less time asking, “What business should I start?” and more time asking, “What problem can I solve exceptionally well?” He would stay closer to customers, measure results rather than activity and establish a stronger voice within his industry much earlier. Social media, podcasts, panels, articles and industry forums now give entrepreneurs opportunities to demonstrate expertise and build credibility that did not exist in the same way when YEA began. Pairman believes sharing knowledge rarely diminishes competitive advantage. Instead, credibility can turn strangers into clients, clients into relationships and relationships into opportunities.
Twenty Years Later, Andrew Pairman Is Still Evolving

Despite the challenges entrepreneurs still face, including access to capital, bureaucracy and the cost of doing business, Pairman is optimistic about Jamaica’s entrepreneurial future.
Technology has lowered barriers to entry. Social media has widened access to customers. E-commerce has transformed distribution. Artificial intelligence is giving small businesses capabilities that once demanded considerably more money and manpower.
His challenge to Jamaican entrepreneurs is therefore to think beyond simply creating businesses that employ their founders. He wants to see more enterprises that scale, employ others, export, embrace technology, solve meaningful problems and create wealth beyond the person who started them.
Pairman also believes success should increase an entrepreneur’s willingness to give back, not postpone it. Mentoring, volunteering and helping other entrepreneurs, he argues, should be part of the journey itself.
Twenty years after becoming YEA’s first President, Pairman does not describe himself as having arrived. He describes himself as still learning, questioning assumptions and seeing opportunities he could not have imagined two decades ago.

Pairman flanked by YEA past president Deandra Chung-Jones and President Cordell Williams.
Visit imlja.com to learn more about Andrew and his evolution.
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CONFIDENCE CROSSES BORDERS
Anna-Kay Ledford-Williams Takes CAW Accessories to New York
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For Anna-Kay Ledford, confidence was never meant to stay in one place. Now neither is the brand she built around it.
CAW Accessories, short for The Confident Authentic Woman, is expanding into the New York market, taking a Jamaican brand built around confidence, culture and self-expression into one of the world’s most influential fashion cities.
The move is an important next step for a brand that has steadily evolved beyond simply selling accessories.
CAW is best known for its statement Obi belts, designed to help women transform an outfit while expressing individuality and confidence. Its Culturally Aware collection goes even further, incorporating Jamaica’s black, green and gold into handcrafted statement pieces that allow women to wear their heritage as part of their personal style.
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For Ledford, that connection between fashion and identity is central to the brand. CAW’s own positioning captures it simply: this is more than fashion. It is identity.
That makes New York a particularly fitting market. The city is home to one of the world’s most influential fashion industries and one of the largest concentrations of Jamaicans and Caribbean nationals outside the region. For CAW, that creates both a commercial and cultural opportunity.
At the same time, the brand has the opportunity to reach consumers who may have no Jamaican connection but are attracted to distinctive design, craftsmanship and the message of confidence behind the product. That dual appeal is important.
Ledford has built CAW around the idea that women should feel comfortable showing up boldly and authentically. The Confident Authentic Woman is therefore not merely the company’s name. It represents the woman the brand is designed to serve.
The expansion also comes at a time when women-owned businesses continue to play a significant role in the global economy. CAW enters that environment as both a woman-led enterprise and a distinctly Caribbean brand.
The move is therefore more than expansion. It is the export of identity, confidence and culture. The challenge will be to scale while preserving the authenticity that makes CAW distinctive. For Ledford, however, being authentically Jamaican is not a limitation. It is part of the brand’s international advantage.
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Confidence travels. And so does authenticity.
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SHE DREAMED IT, SHE BUILT IT
Cyreca McGaw-Smith Is Opening a New Chapter as Public Accountant
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Long before McGaw & Company existed, Cyreca McGaw-Smith had already imagined it. While still in high school, she decided she wanted to become a Chartered Accountant and one day own an accounting firm. She deliberately built her education and early career around those ambitions, gaining experience in audit with a major international firm and later working in a smaller accounting practice. In 2011, that vision became reality when she established McGaw & Company.
Fifteen years later, McGaw-Smith is celebrating both the longevity of the firm and another major milestone: becoming a Registered Public Accountant in Jamaica. The designation expands McGaw & Company’s professional capacity into audit and assurance services alongside its existing accounting, taxation, payroll, compliance and advisory work.
Building a Firm Around a Business Need
McGaw & Company grew from a challenge McGaw-Smith repeatedly observed among entrepreneurs. Many were highly skilled at what they did but struggled with financial management, statutory obligations, record keeping and using financial information to guide business decisions.
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“Our responsibility is not only to tell a client what the numbers are. We want them to understand what those numbers are telling them about their business.”
Questions about profitability, cash flow, expansion and the strength of internal systems, she believes, can fundamentally change how an entrepreneur manages a business.
The journey has not been without challenges. McGaw-Smith has had to navigate client acquisition, staffing, systems development, growth and the challenge of building an organisation capable of functioning beyond its founder. One of her biggest lessons is that sustainability requires more than technical competence.
By 2021, McGaw & Company had expanded its team, moved into a larger office, and secured major engagements. McGaw-Smith was named YEA Young Entrepreneur of the Year, while the firm was recognised among the top performers in the Scotiabank Vision Achiever Programme.
A New Chapter in Audit and Assurance
Her elevation to Public Accountant brings McGaw-Smith full circle, returning her to auditing, which formed part of the foundation of her career. It also allows McGaw & Company to expand its services to include audit and assurance.
For MSMEs, she believes the lesson is clear: do not wait until financing, investment, a contract or regulatory requirement arises before getting your financial house in order.
Proper accounting, strong financial reporting and independent assurance are not simply compliance exercises. They can strengthen governance, improve credibility and help businesses prepare for opportunities.
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Building for What Comes Next
As McGaw & Company enters its next phase, it will continue strengthening its accounting, tax, audit, assurance and advisory services while helping businesses build stronger financial foundations at every stage of growth.
Internally, McGaw-Smith is also focused on developing people, strengthening systems and building a firm that can thrive beyond its founder.
“I don’t see 15 years as a finishing point,” she said. “I see it as evidence that the dream was possible and as a foundation for what comes next.”
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BEYOND THE BOTTOM LINE
Tishauna Mullings Helps Entrepreneurs Turn Social Entrepreneurship into Cash
Over 40 entrepreneurs were challenged to think differently about funding and business readiness as the Young Entrepreneurs Association of Jamaica marked World Entrepreneurs Day on August 21, 2026, with the staging of Cash In on Change.
The special entrepreneurship-focused session was pushed by YEA in collaboration with NexxSTEPP Lifelong Educational Services and the U.S. Embassy-supported Catalyst Circle programme. The event formed part of YEA’s broader strategy to improve access to funding and other opportunities for entrepreneurs, while strengthening their capacity to successfully pursue those opportunities.
The interactive session explored funding, business readiness, social impact and the importance of entrepreneurs being able to clearly communicate the value that their businesses create.
It culminated in a pitching competition, with Dr Julian McKoy Davis emerging as the winner of the $10,000 cash prize.
“There are many sources of funding out there, but we also have to focus on doing better business. We have to understand our numbers, strengthen how we manage our businesses, document what we are doing and become clearer about the value we create.”
Beyond the Traditional Loan
For YEA, Cash In on Change also reflected a deliberate effort to broaden the financing conversation beyond traditional commercial loans.
Entrepreneurs today can potentially access resources through grants, equity investment, pitch competitions, corporate partnerships, development financing, social impact funding and other non-traditional sources.
The challenge is not only knowing that these opportunities exist, but understanding what funders require and being able to demonstrate that the business is capable of responsibly using the resources it receives. That is why YEA is increasingly linking its access to finance agenda with capacity building, mentorship, networks and practical business support.
YEA President Cordell Williams said access to funding must go hand in hand with readiness. While YEA continues to connect entrepreneurs to financing opportunities, she stressed that businesses must also be able to present credible financials, demonstrate a viable market and clearly explain how funding will support growth.
The wider message of Cash In on Change was simple: funding matters, but so do readiness, strong systems, credible financials, networks, social impact and the ability to communicate value.
For more information on NexxSTEPP and the Catalyst Circle, visit nexxstepp.com.
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COLOMBIA ON THE HORIZON
YEA Partners with Colombian Embassy to Drive Culture, Commerce and Connections

The Young Entrepreneurs Association of Jamaica and the Embassy of Colombia in Jamaica are deepening discussions aimed at creating practical opportunities for Jamaican entrepreneurs to build relationships, strengthen their capacity and explore the Colombian market.
That developing relationship was given a cultural expression on August 27, 2026, when YEA partnered with the Colombian Embassy and the UCC Business Development and Consulting Institute (BDCI) to stage Entrepreneur Movie Night at the UCC Lecture Theatre in Kingston. The evening featured a special screening of the Colombian film La Suprema, and brought entrepreneurs and business stakeholders together around entrepreneurship, international market access and cultural exchange.
The event emerged from discussions between YEA and the Embassy which began in early July. Those conversations have been progressively identifying various opportunities for collaboration with the intention of ultimately capturing and executing the agreed initiatives under a Memorandum of Understanding.
YEA President Cordell Williams said the relationship could help Jamaican entrepreneurs better understand the Colombian market while creating access to useful networks and opportunities.
“Sometimes the first step to doing business in another country is understanding the people, the market and how business is done there.”
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Direct Flights Bring the Market Closer
In June 2026, Colombian airline Wingo launched a new direct route between Montego Bay and Medellín, operating three times weekly and providing almost 32,000 seats annually between Jamaica and Colombia. Wingo also operates direct service between Montego Bay and Bogotá.
For Williams, the improved connectivity creates possibilities that extend beyond tourism. Entrepreneurs can now think more seriously about attending an industry expo, meeting potential partners or participating in a business mission.
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Building on the UCC Relationship
The staging of Entrepreneur Movie Night at UCC also signalled the continued strengthening of YEA’s longstanding relationship with the university’s Business Development and Consulting Institute. The two organisations have previously collaborated through consultancy and capacity-building initiatives, and the event created another opportunity to bring their entrepreneur networks together.
UCC BDCI representative Tennille Howell-Hussey said the collaboration reflected the institution’s continued interest in supporting entrepreneurial growth.
The programme itself reflected that progression, with UCC BDCI addressing Building Entrepreneurial Capacity Through Strategic Partnership, YEA focusing on From Capacity Building to Market Access: Creating More Opportunities for Entrepreneurs, and the Colombian Embassy highlighting Colombia as a gateway for entrepreneurship, trade and business collaboration.
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Dress for Success
Innovative Designs and Techniques for MSMEs
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The Young Entrepreneurs Association of Jamaica continued its push to develop the whole entrepreneur personally, professionally and commercially with the staging of its Dress for Success and Maximize Your Wardrobe brunch for women in business on July 26, 2026.
The interactive session, hosted at Koko Bella Women’s Boutique in Kingston, combined professional image development, networking, fashion, beauty and entrepreneurship, while creating an opportunity for participants to shop and support local businesses.
The session was facilitated by Denise Turner, CEO of Koko Bella Women’s Boutique, fashion consultant and YEA member, who challenged entrepreneurs to become more intentional about how they present themselves professionally without feeling pressured to constantly purchase new clothing.
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Among the strategies shared were understanding how to dress for one’s body type, identifying timeless pieces that can be worn in multiple ways, learning how to maximise an existing wardrobe on a budget and using styling, accessories and skincare to create a polished professional image.
Turner also encouraged participants to shop more strategically by selecting versatile pieces that can transition between meetings, networking events and other professional engagements.
“Dressing for success is not about having the most expensive wardrobe or following every trend. It is about understanding yourself, understanding the image you want to communicate and making intentional choices with what you have.”
The event was supported by Krystal Cameron Designs, Skin By Indie, Perkup Coffee and Aunty Beryl’s Catering, with the participating businesses also benefiting from exposure to the entrepreneur audience.
Beyond the learning session, Dress for Success created a relaxed environment for entrepreneurs to network, build relationships and shop, allowing YEA to combine capacity building with direct support for entrepreneur-owned businesses.
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FEATURED OPPORTUNITY THIS MONTH
All You Need to Know About Intellectual Property
Following the success of YEA’s Young Entrepreneurs Success Series: Protect Your Business Before You Pitch in June, delivered with the Jamaica Intellectual Property Office and facilitated by JIPO Executive Director Lilyclaire Bellamy, the Young Entrepreneurs Association of Jamaica is supporting wider MSME participation in the World Intellectual Property Organization’s (WIPO) Scaled Up Intellectual Property Management Clinic in Jamaica.
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The WIPO-led initiative, supported by JIPO and other business development partners, builds on basic IP protection by helping entrepreneurs identify, manage and leverage intangible assets such as brands, designs, technology, content, processes and know-how for commercialisation, competitiveness and market expansion.
Selected enterprises will receive expert training, mentoring and tailored guidance in areas including trademarks, licensing, contracts, internationalisation and risk management.
YEA President Cordell Williams notes that YEA welcomes the expanded approach because while entrepreneurs must protect their intellectual property, they must also understand how to turn those assets into business value.
The programme is open to businesses across sectors including technology, creative industries, manufacturing, food and beverage, agriculture, tourism, fashion, health and consumer goods.
Have an opportunity you’d like us to feature?Contact the Young Entrepreneurs Association of Jamaica. In each issue, the YESSS Newsletter highlights funding programmes, training opportunities, grants, competitions, procurement opportunities, trade missions, business events and other initiatives designed to help Jamaican entrepreneurs succeed. Email: yeaadmin@yeajamaica.comTelephone: 876-825-4028
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UPCOMING EVENT
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JOIN THE YEA TODAY!
Every successful business starts with a single step. For the last twenty years, YEA has helped young entrepreneurs and early-stage businesses grow personally, professionally and commercially. If you’re ready to turn your ideas into impact, join the Young Entrepreneurs Association of Jamaica. Gain access to valuable connections, opportunities and resources designed to help you grow.
YEA – Where Big Businesses Begin.
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YESSS Newsletter · Volume 02 · August 2026 © 2026 Young Entrepreneurs Association of Jamaica. All rights reserved.
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